DEBAG's mission statement
Our self-image
DEBAG stands for tradition and innovation in German oven construction. Our ovens guarantee longevity through the highest technical quality.
Our roots lie in the German bakery trade. We have been drawing on this experience and expertise for over 100 years.
We are very familiar with the demands of modern consumers for bread and pastry products in international markets. This enables us to provide our customers in the bakery trade, food retail and food service segments with comprehensive advice and offer them pioneering products, services and even complex system solutions.
Because DEBAG means: baking with added value.
Our vision
We deliver German baking quality for the mobile world of tomorrow.
Our mission
- Top-quality ovens for modern baking. Innovation founded on tradition.
- We develop and produce ovens of the highest quality for national and international markets.
- Our aim is to become a little better every day - in terms of products, services and processes. Good is not good enough for us. That is why we are constantly working on optimizations and innovations for the competitive advantage of our customers.
- For us, quality is not a theoretical construct, but the result of people and personal attitudes to their own work. For this reason, our employees, with their knowledge, skills and commitment, are our most important asset, which we value, promote and are proud of.
We inspire our customers with:
- forward-looking and value-adding products,
- customized solutions,
- comprehensive service and
- competent advice.
We are only satisfied when our customers are. Even then, we are still thinking further ahead.
Added value - for customers, partners and suppliers
We want to meet - and if possible exceed - our customers' expectations.
We have strong partners from industry and research at our side and are continuously working on optimizing our work processes.
We encourage our employees to contribute ideas.
Constructive criticism is welcome.
Future orientation
arrow_forward_iosWe see change as an opportunity.
We are actively driving forward changes in the market and technology in order to develop our company vigorously and secure its long-term success. This enables us to continue to offer our customers innovative solutions in the future and provide attractive jobs for our employees.
The future of baking is close to our hearts. That's why we are constantly on the lookout for new ideas that
- make our customers' work easier,
- meet the needs of international, mobile consumers,
- lead to an optimal baking result and
- economic and sustainable profits for us and our customers.
Community
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Strong and self-confident together
We have clear goals and can only achieve them together. Our cooperation is characterized by commitment and reliability, fairness and appreciation. Only through strong and trusting cooperation can we permanently live up to our claim of achieving the best performance of which we are proud.
Better together - through reliable and equal cooperation within the group of companies
Our strong community also includes our sister companies ascobloc Gastro-Gerätebau and AlexanderSolia. We work in partnership with them and benefit together from the resulting synergies.
Our employees are the key to our success.
That is why we provide good and safe working conditions. We motivate through signs of appreciation, diverse development opportunities and the chance to contribute your own ideas. We utilize the potential of our employees, promote their skills and ensure their high level of qualification through targeted training and further education.
Trust
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We say what we do and we do what we say.
We communicate clearly and transparently. We inform our employees, business partners and shareholders regularly, promptly and openly about important developments in the company, thereby creating the basis for a trusting working relationship.
Partnership
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Added value - for customers, partners and suppliers
We want to meet - and if possible exceed - our customers' expectations. To achieve this, we have strong partners from business and research at our side and are constantly working on optimizing our work processes. We encourage our employees to contribute ideas. Constructive criticism is welcome. It helps us to constantly improve - for the benefit of our customers, partners and suppliers, with whom we maintain long-term relationships.